Privacy Policy
Simply Good Foods USA, Inc., and its affiliates, including Quest Nutrition, LLC (“Simply Good” “we" or “us") values your privacy. In this Privacy Policy (“Policy"), we describe how we collect, use, and disclose information that we obtain about visitors to our website thesimplygoodfoodscompany.com (the “Site") and the features and services available through the Site (collectively, the “Services"), and how we use and disclose that information. Please read this Privacy Policy ("Policy") carefully to understand how we will collect and use your information.
By visiting the Site or using any of our Services, you agree that your information will be handled as described in this Policy. Your use of our Site and Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. The Terms of Use are incorporated by reference into this Policy.
Information We Collect About You
Information We Collect Directly From You
Information We Collect Automatically
How We Use Your Information
How We Share Your Information
Connecting with Fitness Trackers and Our Mobile App
Cookies and Other Tracking Technologies
Do-Not-Track
Third-Party Analytics
Third-Party Ad Networks
User-Generated Content
Third-Party Links
Security of My Personal Information
What Choices Do I Have Regarding Use of My Personal Information?
Children Under 13
Special Information for California Consumers
Contact Us
Changes to this Policy
Information We Collect About You
We collect information about you directly from you as well as automatically through your use of the Site or our Services.
Information We Collect Directly From You
We collect information from you when you interact with our Site and Services. The type of information that we collect from you varies based on your particular interaction with our Site, but may include, without limitation, your name, address, and email address, and any other information that you choose to provide.
Information We Collect Automatically
We may automatically collect the following information about your use of our Site or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; your location; the length of time you visit our Site and use our Services; and the referring URL, or the webpage that led you to our Site. We may combine this information with other information that we collect about you. Please see the section “Cookies and Other Tracking Technologies" below for more information.
How We Use Your Information
We use your information, including your personal information, for the following purposes:
To provide our Site and Services to you and to facilitate the features on our Site.
To communicate with you, such as to respond to your inquiries, to send you information that you have requested, and for other communication purposes.
To keep you up to date on announcements or other information we think you would like to hear about.
To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, in order to improve our Site and Services and respond to user desires and preferences, and for other research and analytical purposes.
How We Share Your Information
We may share your information, including personal information, as follows:
Our Service Providers. We may share your information with third party service providers to assist us in bringing our Site and Services to you, responding to your requests, and improving our Site and Services. We also may engage third parties to assist us in marketing our own products and services.
We also may share your information in the following circumstances:
Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.
Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.
Legal Purposes. To enforce our Terms of Use; for example, to protect the security of our Site, as required by law or when we believe that disclosure is necessary to protect our rights.
Cookies and Other Tracking Technologies
We and our third party service providers use cookies and other tracking technologies to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).
Cookies. Our Site uses the following types of cookies:
• Essential cookies enable you to navigate our Site and to use our Services and features. Without these cookies, our Site will not perform as smoothly for you as we would like, and we may not be able to provide certain core functions and features.
• Analytics cookies collect information about the use of our Site and enable us to improve the way it works. For example, analytics cookies show us the most frequently visited pages and analyze site traffic. We use them to look at overall patterns of usage on the Site, rather than the usage of any particular individual.
Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
Do-Not-Track
Currently, our systems do not recognize browser “do-not-track" requests. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Technologies section (e.g., by disabling cookies).
Third-Party Links
Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites. Other sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. Please consult each site's privacy policy. You should contact these sites directly if you have any questions about their use of the information that they collect. We are not responsible for the policies or practices of third parties. We cannot control this collection of information.
Security of My Personal Information
We recognize the importance of maintaining the security of your information. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware that no data security measures can guarantee 100% security.
What Choices Do I Have Regarding Use of My Personal Information?
If you wish to opt-out of receiving communications from us, please use the form available at: http://www.thesimplygoodfoodscompany.com/contact-ir or email SMPLPrivacy@simplygoodfoodsco.com.
Children Under 13
Our Site and Services are not directed toward children under age 13. We do not knowingly collect information from anyone under age 13.
Supplemental Information for California Consumers
The California Consumer Privacy Act of 2018, as amended (Cal. Civ. Code § 1798.100 to 1798.199), and related regulations (CCPA), requires that we describe our handling of California consumer personal information by reference to the categories of personal information defined in the statute. This section outlines the categories of personal information that we collect, the sources of the information, with whom we share the information, and the rights available to consumers.
Categories of Personal Information We Collect and How We Use and Disclose that Information
In the past twelve (12) months, we have collected, used, and disclosed the following categories of personal information:
|
Category of Personal Information |
Category of Source |
Business or commercial purpose(s) for collection |
Categories of third parties with whom we share |
|
Identifiers |
Directly from you |
Communications; personalization |
Service Providers |
|
Internet or other electronic network activity |
Indirectly from you |
Analytics |
Service Providers |
California Consumer Rights
If you are a resident of California, you have the following rights:
• Right to Know. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
o The categories of personal information we collected about you.
o The categories of sources for the personal information we collected about you.
o Our business and commercial purpose for collecting or selling that personal information.
o The categories of third parties with whom we share that personal information.
o The specific pieces of personal information we collected about you.
o If we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (i) sales, identifying the personal information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
• Right to Delete. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. If so, we will notify you in our response than an exception applies and identify that exception.
• To exercise your rights, please submit a verifiable consumer request to us by emailing SMPLPrivacy@simplygoodfoodsco.com or completing the form at http://www.thesimplygoodfoodscompany.com/contact-ir. To verify your identity we may ask you for additional information, which may include asking you to confirm other personal information you have provided to us. We reserve the right to deny any requests for which identity cannot be verified. If you have authorized another person to make a request on your behalf, that person must provide to us your written authorization allowing them to make such a request on your behalf. We reserve the right to deny any request by an authorized agent if we are not reasonably able to confirm proper authorization.
• We will not discriminate against you for exercising any of your rights under California law. Unless permitted by California law, we will not:
o Deny you goods or services;
o Charge you a different price or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
o Provide you a different level or quality of goods or services;
o Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
• CCPA provides a right to opt-out of the sale of personal information as that sale is defined in the statute. We do not sell California consumer personal information for monetary or other valuable consideration.
• We do not collect personal information of consumers we know are less than 16 years of age.
Contact Us
Please contact us by sending an email to SMPLPrivacy@simplygoodfoodsco.com or you can write to us at:
Simply Good Foods USA, Inc.
Attention: Legal Department/Privacy
1225 17th Street, Suite 1000
Denver, CO 80202
Changes to this Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you we will post a prominent notice on our website and/or provide other notice