World-Class Comedienne Wanda Sykes Joins Hollywood Veteran Rob Lowe in Provocative New Campaign for Atkins
Campaign Asks "Who Knew?" and Tackles the Truth and Misconceptions About Atkins
"Atkins is a trusted leader in weight management and low carb innovation," said
"It was a blast working with my friend
"Who Knew?" is developed by
"Candy Drawer" is the first spot in a series, launching on cable television, streaming and digital channels nationwide. The remaining "Who Knew?" spots will air throughout the next year and can be viewed on the Atkins YouTube channel.
Consumers can visit YouTube to see the debut commercial, "Candy Drawer." The spot will run
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™ and Quest™ brands Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Please visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic American brand rooted in the nutritional principles of reduced sugar and carbohydrates, with optimal protein and good fats. Grounded in science and more than 100 clinical studies, the Atkins lifestyle has helped millions of people achieve their personal weight management and health goals. Atkins portfolio of products includes nutritional bars, ready-to-drink shakes, confectionary treats, and snacks to support the Atkins lifestyle, with free access to all of our tools, such as the website, 1600+ recipes, meal planner, mobile app, community forums, and more. Atkins products are available online at Atkins.com, through e-commerce, and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit www.atkins.com.
Director, PR & Social Media
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